12 IN-STORE DISPLAY IDEAS TO BOOST BRAND CONVERSATION – SHELF TALKERS, WOBBLERS AND MORE!

 Shelf talkers are an indispensable part of in-store promotions. You see them attached on virtually every shelf in the supermarket. Colorful and attention-grabbing, they give shoppers a quick sales pitch at the point of sale. In this blog, we will take a look at Pears Baby Cream’s in-store display ideas. We spotted these eye-catching shelf marketing displays at a supermarket in Sri Lanka.

In-Store Display Ideas

In-Store Display Ideas

One of the displays is a shelf wobbler and the other one is a shelf banner. Both have been effective in promoting their products. Because they protrude from the shelf, they immediately caught our attention. Despite the emergence of more high-end POS displays, custom shelf talkers and wobblers stood the test of time.

But how can a custom shelf talker help your in-store marketing strategy? Is it worth every penny spent? In this blog, we will explain why shelf talkers should be part of your marketing strategy.

 

What Makes Pears Baby Cream’s In-Store Display Ideas Work

Creates Immediate Call-to-Action

In a crowded shelf, it is important to command attention right from the start. Shelf wobblers, talkers, and banners contain information about the product that is not usually found in the packaging. Some customers may be too busy to really read the small prints in your packaging so these in-store displays are a great way to communicate your brand message in a straightforward manner.

 

Informative

You can see from the shelf banner that the baby cream provides 24-hour lasting moisturization, it is dermatologically tested and it has neutral PH. These are crucial information that customers are looking for.

 

Space-Saving

Shelf talkers and wobblers do not take up large space which is why they are ideal for limited floor space. They enable marketing managers to fully utilize their shelf space while creating maximum visibility for their products.

In-Store Display Ideas

In-Store Display Ideas

 

Help Customers Find a Certain Product

Visibility is one of the reasons marketing managers use point of purchase displays. With so many products on the shelf, customers may find it hard to locate a certain product. This is where shelf advertising displays come in handy. That is also the reason why we were able to find this product in the first place.

 

Cost-Efficient

These in-store display ideas require very little to manufacture. As such, they are the perfect in-store advertising solution for companies with very limited marketing budget. They are also ideal for seasonal promotions and short promotional runs. Cardboard is often the material of choice for wobblers as they are inexpensive and absorbs ink really well.

 

Ease of Installation

You do not need special tools to install a shelf wobbler and custom shelf banners and they are also easy to replace. You can remove the banner and clip on a new one when it is time to replace them.

 

Drives Impulse Purchase

One of the reasons these in-store display ideas are so effective is that they drive impulse purchase and repeat buys. They push the products at the point of purchase, thereby making them more visible to customers. Highlighting the brand tells shoppers that they “need” it, creating an emotional bond that pushes customers to make additional purchase or repeat buys.

 

When and How to Use these In-Store Display Ideas

 

In addition to wobblers, shelf talkers, and shelf banners, there are also other excellent in-store display ideas that you should consider for your next brand campaign and here are some of them. to Here are 10 more display ideas to aid brand conversation!

 Source url- https://www.theodmgroup.com/in-store-display-ideas/


Comments

Post a Comment

Popular posts from this blog

COOL OFF WITH THIS CUSTOM SWEATBAND!

Image
  Sweatbands are a great product for those who do sports and need something small to assist in cooling them down. These sweatbands are small, easy to slip on and comfortable. Instead of carrying a towel, a custom sweatband is preferable. A sweatband with a zipper pocket would be a great promotional product offered in a range of colours and designs. Custom sweatband Benefits of a Custom Sweatband: High Quality  – Made from thick stretchy material, holds up well without losing its shape and comfortable to wear. Functions  – The added zipper pocket is a useful feature to keep any small belongings on body such as a key or some money. This can come in very handy for some people as a secret compartment is always a benefit and ensures there are no lost items. Versatile  – Used by everyone for different activities such as football, tennis, running, exercising in the gym and many more. Practical  – The material is made to absorb sweat which makes it effective when doing sports and feeling hot a
Read more

WHAT ARE THE TYPES OF POP DISPLAYS & WHICH IS RIGHT FOR YOU?

Image
  We always talk about point of purchase displays here on our blog. But what exactly are they? What are the types of POP displays and when should I use them? POP displays can be  custom floor displays , signages,  custom countertop displays , and virtually any marketing material that is strategically placed near the products being promoted. This is where most of your customers’ buying decisions are made. Types of POP Displays Essentially, the main goals of POP displays are to; Raise Awareness About Your Products: You want your products to pop and be eye-catching to your target consumers. Usually, they are designed to supplement the packaging. Important information that is not otherwise stated on the packaging can also be found in the retail display. Drive Impulse Purchases: POP displays target impulse buyers. There are many reasons why people make unplanned purchases. But two of the reasons they make impulse buys are discounted prices and engaging displays. One example would be shelf w
Read more