The ODM Group

  If you have had any experience marketing your products in the retail environment - you must have learned the struggle of trying to let your brand stand out. Well, like art, marketing requires the company to set the stage. In the context of branding - marketing displays allows the business to demonstrate the product efficiently and effectively. If you have had any experience marketing your products in the retail environment - you must have learned the struggle of trying to let your brand stand out. Well, like art, marketing requires the company to set the stage. In the context of branding - marketing displays allows the business to demonstrate the product efficiently and effectively. How should I use Marketing Displays? In marketing, it’s usually a good idea to be straightforward with the message that you’re intending to point across to your customers.  Therefore, it is important to establish the message of your marketing display and also the promotion that you’re looking to ...

  What is a gift-with-purchase? A gift with purchase(GWP) is a Marketing Mechanism which is often used by marketing and brand managers that are promoting a brand - especially in the retail market.  A gift-with-purchase is a form of sales promotion strategy that encourages shoppers to purchase your brand over a competing brand. It gives your product an added value, when you provide them with the incentive.  How do I choose a gift for the purchase? Our recommendation has always been to provide customers with a gift that aligns with the nature of your business or a gift that complements your core product.  For example, FMCG food companies might be more interested in integrating food related products into their GWP campaign, and a Travelling Agency might be more inclined to gift their customers with a Universal Charging Adapter. In general, allow your customers to create a positive association between your campaign and your branding.  If you’re interested in learnin...

Promotional Bags can be very useful for branding. We’ve seen Tech Companies use promotional bags as gifts-with-purchase for clients who purchased their laptops and electronic devices.  They can also serve as a gift pack bag, for you to store all the promotional gifts into a single package.  Our friends from the ODM Group have manufactured so many promotional bags for their clients and today, they will be sharing with us XX variation and types of promotional bags. This compilation includes bags that are commonly used by brands as well as bespoke ideas that have shown potential over the years.  1. Tote Bags Tote bags have become one of the most commonly used promotional bags across all industries. One reason is due to the simplicity of the design, which requires less work in manufacturing. Therefore, it has been a cheap alternative for brands to use tote bags as a promotional medium. These could also be useful as a goodie bag / gift pack or simply an active cause to discour...

 Have you started planning for your Christmas Marketing Campaign this year? Are you still looking for a great promotional gift idea that you can personalize? We're only 6 months away from Christmas, and now is the perfect time for you to start planning, considering the time it would take for manufacturing. Festive seasons like Christmas is such a great time to gift your customers and also to incorporate in your branding. Seasonal branding allows you to grow with your customers and celebrate the good times. It gives such an amazing opportunity for a brand to reconnect or introduce themselves to potential customers. One of our favorite seasonal gift request from clients are custom snow globes. Snow globes are great collectible items that can be easily personalized to make it sentimental. It is an interactive gift that prompt users to shake it, and to connect with the gift.  This is an important characteristic of promotional gifts – to facilitate engagement. To help generate some...