5 Gift with Purchase Ideas
What is a gift-with-purchase?
A gift with purchase(GWP) is a Marketing Mechanism which is often used by marketing and brand managers that are promoting a brand - especially in the retail market.
A gift-with-purchase is a form of sales promotion strategy that encourages shoppers to purchase your brand over a competing brand. It gives your product an added value, when you provide them with the incentive.
How do I choose a gift for the purchase?
Our recommendation has always been to provide customers with a gift that aligns with the nature of your business or a gift that complements your core product.
For example, FMCG food companies might be more interested in integrating food related products into their GWP campaign, and a Travelling Agency might be more inclined to gift their customers with a Universal Charging Adapter. In general, allow your customers to create a positive association between your campaign and your branding.
If you’re interested in learning more about how you should plan your GWP campaign according to your business, speak to the sales team from the ODM Group. They have specialized in this field for over 17 years. Otherwise - continue to read to learn 10 GWP Ideas our friends from the ODM Group would recommend.
Top 10 Gift with Purchase Ideas
Mugs have been a very valued promotional gift used by many brands in the retail market due to their highly utilised feature and their long shelf life. With coffee and warm beverages being an integral part of a large demographic’s morning - these promotional mugs capture the attention of that market. This allows the brand to leverage on these mugs to subtly involve itself into the customer’s morning when they use these for personal branding.
Umbrellas are another popular way brands are gifting to their customers. They create a way to forge connections with clients to congratulate them for subscribing to your services and creates a big canvas for your brand to incorporate its logo on the umbrella panels.
The use of umbrellas are of course meant for the outdoors. That only means that your brand has potential for more exposure.
Promotional keychains are another great promotional product customers love to use! They're always hanging on to their keys and the very thing that customers will take notice of when they leave their home and enter their homes. It's something that they will identify their keys with and that's definitely something brands can leverage on. Here's an interesting way your brand can use these - custom rubik's cube!
These mini handheld bluetooth speakers are another great gift idea for your customers! What better way to connect with customers other than over some good music? We absolutely love how portable these are. This serves as an important feature to these bluetooth speakers, because it gives customers the freedom to bring them anywhere they would want to. Hence, it shouldn’t be a surprise that these bluetooth speakers have proved to be a successful branding tool for companies.
5. Office Supplies : Sticky Notes
Office Supplies are another great way companies have been encouraging shoppers to purchase their products. As more adults are becoming the larger marketing segment of companies in the retail market, companies have a strong interest in what adults value. One instance is to target the working adults. Products like sticky notes and pen holders will definitely grab their attention.
If you’re interested to learn more about gift with purchase, read more on the ODM group’s website.
Alternatively, you could watch their video which explains more on how you can kick start your GWP campaign to boost your brand image.
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