5 Marketing Display Ideas

 If you have had any experience marketing your products in the retail environment - you must have learned the struggle of trying to let your brand stand out. Well, like art, marketing requires the company to set the stage. In the context of branding - marketing displays allows the business to demonstrate the product efficiently and effectively.


If you have had any experience marketing your products in the retail environment - you must have learned the struggle of trying to let your brand stand out. Well, like art, marketing requires the company to set the stage. In the context of branding - marketing displays allows the business to demonstrate the product efficiently and effectively.


How should I use Marketing Displays?


In marketing, it’s usually a good idea to be straightforward with the message that you’re intending to point across to your customers. 

Therefore, it is important to establish the message of your marketing display and also the promotion that you’re looking to integrate into the display. 

If you’re looking to use a dedicated product display - it’s only rational that you leverage that medium to promote your branding. Which is why - we would recommend to make your branding as visible as possible onto your marketing display.


How do I design my own Marketing Display?


The answer to that depends on your nature of business. With branding, it’s always a good idea to align your branding with a common tone. Let the marketing display speak on behalf of your brand and allow it to promote your business. 


Looking for inspiration to design your own displays? Our friends from the ODM Group have decided to compile 10 Marketing Display Ideas that you can find inspiration from. 


1. VinaMilk - Wooden Product Display 



Vinamilk’s branding caters around an organic brand personality. This explains why they would integrate a farm produce brand image onto their product displays. Elements of grass and wooden display definitely expresses their 100% Organic products that would attract their target customer.

2. LED Drinks Display





Alcoholic brands have been popularly known for associating their brands with a premium brand image. These LED Light bottle displays are very bespoke and attractive. The bright lights that surround the circumference of the display attracts attention from customers and the big logo illuminating the background of the display will optimize your brand exposure. 



3. Magnetic Product Display


These shoes levitate with no strings attached. These magnetic shoe displays work well in hand with most products, which requires it to have a magnet attached inside the product/shoe to repel it from the stage of the display. This creates an awesome levitating effect which really aligns with the brand image of the shoes - which promises a lightweight personality. Read the blog to see more examples of these magnetic displays being used on other products!magnetic displays being used on other products!




4. Wooden Cart Marketing Displays


This wooden cart displays are very unique to brands that are looking to stand out from the crowd. It gives your brand an ample amount of space to display the variety of products that your brand has in the product line. It gives an old school trade brand personality which might bring some customers back to reminisce the old days. With the size of the display, these could also be used for personal selling - and allows you to offer samples using these displays.



5. VR Interactive Marketing Display


A sure fire way to get the attention of shoppers in the retail market is to make your displays as engaging as possible. Games and interactive VR stations like these definitely piques a lot of interest from customers. This VR Marketing Displays invites customers to physically kick off in front of the screen and participate in a penalty score out. Imagine the queue it had from all the football fans eager to try out the game. This also creates a good platform to co-brand with sports brands and events - such as the Premier League.  





Now that we’ve compiled some of our best marketing displays, we hope you’ve gained more appreciation of the impact marketing displays have on the retail business. 


Want to learn more about marketing, product displays and design? Read the ODM Group’s blog here and contact their salespersons if you’re interested in developing your own marketing campaign. 

Comments

Post a Comment

Popular posts from this blog

12 IN-STORE DISPLAY IDEAS TO BOOST BRAND CONVERSATION – SHELF TALKERS, WOBBLERS AND MORE!

Image
  Shelf talkers are an indispensable part of in-store promotions. You see them attached on virtually every shelf in the supermarket. Colorful and attention-grabbing, they give shoppers a quick sales pitch at the point of sale. In this blog, we will take a look at Pears Baby Cream’s in-store display ideas. We spotted these eye-catching   shelf marketing   displays at a supermarket in Sri Lanka. In-Store Display Ideas One of the displays is a shelf wobbler and the other one is a shelf banner. Both have been effective in promoting their products. Because they protrude from the shelf, they immediately caught our attention. Despite the emergence of more high-end  POS displays ,  custom shelf talkers  and wobblers stood the test of time. But how can a custom shelf talker help your in-store marketing strategy? Is it worth every penny spent? In this blog, we will explain why shelf talkers should be part of your marketing strategy.   What Makes Pears Baby ...
Read more

COOL OFF WITH THIS CUSTOM SWEATBAND!

Image
  Sweatbands are a great product for those who do sports and need something small to assist in cooling them down. These sweatbands are small, easy to slip on and comfortable. Instead of carrying a towel, a custom sweatband is preferable. A sweatband with a zipper pocket would be a great promotional product offered in a range of colours and designs. Custom sweatband Benefits of a Custom Sweatband: High Quality  – Made from thick stretchy material, holds up well without losing its shape and comfortable to wear. Functions  – The added zipper pocket is a useful feature to keep any small belongings on body such as a key or some money. This can come in very handy for some people as a secret compartment is always a benefit and ensures there are no lost items. Versatile  – Used by everyone for different activities such as football, tennis, running, exercising in the gym and many more. Practical  – The material is made to absorb sweat which makes it effective when doing ...
Read more

WHAT ARE THE TYPES OF POP DISPLAYS & WHICH IS RIGHT FOR YOU?

Image
  We always talk about point of purchase displays here on our blog. But what exactly are they? What are the types of POP displays and when should I use them? POP displays can be  custom floor displays , signages,  custom countertop displays , and virtually any marketing material that is strategically placed near the products being promoted. This is where most of your customers’ buying decisions are made. Types of POP Displays Essentially, the main goals of POP displays are to; Raise Awareness About Your Products: You want your products to pop and be eye-catching to your target consumers. Usually, they are designed to supplement the packaging. Important information that is not otherwise stated on the packaging can also be found in the retail display. Drive Impulse Purchases: POP displays target impulse buyers. There are many reasons why people make unplanned purchases. But two of the reasons they make impulse buys are discounted prices and engaging displays. One example wo...
Read more