The ODM Group

  Check out these beau-TEA-ful product packaging ideas for tea products by  Basilur   tea. We spotted them during our trip to Sri Lanka. From the packaging itself, we can see that their tea is world class! Made from tin, these amazing pieces of tea packaging comes in various bespoke shapes such as thick Medieval book, old Ceylon map, and simple canisters with embossed branding. Sri Lanka is one of the top producers of tea in Asia. And we can see their rich history and culture from their  brand packaging  straight away. Let us take a look at some of them. This one looks like a real book at first glance, but it actually is a tea container. The embossed details resemble a Medieval book. It is strikingly beautiful and classy. Product Packaging Ideas Nothing makes this product feel more authentic than this Old Ceylon island map. The island is embossed on the tin can which makes it even more interesting to touch. On it was printed “Ceylon, the Island of Tea” effective...

  Do you need fresh new ideas for merchandising your cosmetic products? This custom countertop display by   Clarins   is a great example! Custom Countertop Displays   What caught our attention is the spiral accent that surrounds Clarins’ Extra Firming Day and Night Cream. There were two mini platforms inside the spiral. This is where the products are placed. Acrylic and metal are the primary materials for this  cosmetic POS display , creating a high-end and glamorous look. The rose gold finish of the metal spiral blends well with the color of the product’s container, thereby creating unity in design. Custom Countertop Displays The advert that serves as the backdrop complemented the overall look. “Extract of Kangaroo Flower” was written on the poster, giving customers an idea what this product is made of. Opposite each platform “Day” and “Night” were written so as to guide buyers. Indeed, Clarins did great in promoting their line of products throug...

  When choosing the right materials for your free-standing displays, you have a lot of options available. Cardboard and metal are the most common POS materials. In this blog, we will companre and contrast these materials to see which is more suitable for your campaign. Here are some examples of free-standing displays from our recent travel. We have here Nodo Sukkiri, Calci Plus, and Red Bull.   Ryukakusan Nodo Sukkiri Nodo Sukkiri is a popular throat candy and is being sold 7-11 stores in Asia. In this example, the brand has used a  cardboard POS display  to promote their products. They are offering flavors, which come in various packaging. Pouches hang in metal pegs while the ones packed in strips and boxes are stacked neatly on the shelf. We spotted this cardboard  POP display  at a 7-11 outlet. Free-Standing Displays The simple display allowed the colorful packaging to stand out. It is simple, yet effective in that it is easy to implement, portable,...

  ODM’s   Pug Socks   are all ready for retail in Hong Kong – just in time for the Chinese New Year! And for us to keep up with the tight competition within the retail environment, we decided to use a POS counter display. Check it out below: How to Manufacture a Killer POS Counter Display Point of Sale displays are an effective way to introduce a new product to the market. Because it is almost always found at check out counters, it further maximizes brand visibility. Here, at  ODM , we do not only create high quality promotional products, but we also help in building custom  POS display units  for various products. So, how do we manufacture a point of sales display that sells? Designing a POS Counter Display One should consider the materials, style, and the type of product when designing a POS display. And the possibilities are endless when it comes to customization. For our example, we chose  thick cardboard and installed plastic pegs . It is cheaper ...

Point of Sale Display ( POS Display ), a simple, yet effective promotional tool. It is easy to set-up, and instantly attracts the attention of a customer just like this POS display by Snickers.   Mars , uses the POS Display for its Snicker’s bars and Wrigley’s chewing gum in the popular Co-Op Mart in Ho Chi Minh City! Easily retrievable items, like those on POS displays, are more likely to be purchased. For this promotion, Snicker bars and Wrigley’s gum are strategically positioned on the POS Display. Why use a Point of Sale Display? Brand Exposure : POS Displays are customizable – helping to increase visibility to customers. A different approach to displays helps the company to be more visible to the customer. Convenience : With a  custom POS Display , it is easier for a customer to pick out the products, which would help boost the sales of the brand, thus increasing sales volume. Affordability : The materials used in POS Displays are fairly sturdy and ensures longevity of th...

  We always talk about point of purchase displays here on our blog. But what exactly are they? What are the types of POP displays and when should I use them? POP displays can be  custom floor displays , signages,  custom countertop displays , and virtually any marketing material that is strategically placed near the products being promoted. This is where most of your customers’ buying decisions are made. Types of POP Displays Essentially, the main goals of POP displays are to; Raise Awareness About Your Products: You want your products to pop and be eye-catching to your target consumers. Usually, they are designed to supplement the packaging. Important information that is not otherwise stated on the packaging can also be found in the retail display. Drive Impulse Purchases: POP displays target impulse buyers. There are many reasons why people make unplanned purchases. But two of the reasons they make impulse buys are discounted prices and engaging displays. One example wo...