DESIGNING FREE-STANDING DISPLAYS – CORRUGATED CARDBOARD VS METAL

 When choosing the right materials for your free-standing displays, you have a lot of options available. Cardboard and metal are the most common POS materials. In this blog, we will companre and contrast these materials to see which is more suitable for your campaign.

Here are some examples of free-standing displays from our recent travel. We have here Nodo Sukkiri, Calci Plus, and Red Bull.

 

Ryukakusan Nodo Sukkiri

Nodo Sukkiri is a popular throat candy and is being sold 7-11 stores in Asia. In this example, the brand has used a cardboard POS display to promote their products. They are offering flavors, which come in various packaging. Pouches hang in metal pegs while the ones packed in strips and boxes are stacked neatly on the shelf. We spotted this cardboard POP display at a 7-11 outlet.

Free-Standing Displays

Free-Standing Displays

The simple display allowed the colorful packaging to stand out. It is simple, yet effective in that it is easy to implement, portable, and cost-efficient. The characters printed on the shelf lends an authentic Japanese visual appeal, like in a real “konbini.”

 

Vitasoy Calci Plus

Product placement is crucial if you want to stand out. People can easily notice products placed in the front and sides. But what about the products at the back? This is where a bespoke POS display comes in. In this example, Calci Plus was able to command attention thanks to their custom free-standing display.

It stood out because the shelf is customized to their brand image. The 6-tiered promotional floor display is decked out in blue, which is their signature brand color. Each variant is stacked neatly on the shelves.

Free-Standing Displays

Free-Standing Displays

Furthermore, the poster can be changed to suit their promotion. It also has a clear acrylic cover.

Free-Standing Displays

Free-Standing Displays

Red Bull

Red Bull’s blue cardboard pos display is placed next to Calci-Plus one. It is smaller compared to Calci Plus’ but it also made a good first impression on us. Since there is limited space in convenience stores, Red Bull kept its display simple and not too bulky.

 

The three branded FSDU’s are made from different materials. Red Bull’s and Nodo Sukkiri’s freestanding retail displays are made from corrugated cardboard while Calci-Plus’ one is made from metal. Each material has its strengths and weaknesses. But what material should you use when designing a free-standing display?

 

What is the Best Material for Free-Standing Displays?

As the name suggests, a free-standing cardboard display is made from corrugated cardboard. It is an inexpensive way to promote your product amidst busy retail shops. Furthermore, the ability to customize allows for creative branding.

Prints come out great because cardboard absorbs ink very well. They are also flexible so you can fashion them into any shape you want. Portability, ease of transport, and mobility are also some of its best points.

The only downside to using a free-standing cardboard display is that it is not as durable as plastic, metal, and wood. As such, it requires extra care to last long. In this photo, you can see that the side panel of the display is coming off. The skeleton is made from metal but the sides are made from cardboard.

Free-Standing Displays

Free-Standing Displays

However, with proper maintenance and a little touch-up, the display would look as good as new again. Nevertheless, cardboard POS displays prove to be a practical and economical in-store display option.

Metal displays, on the other hand, are sturdier. They can be made from aluminum, copper, stainless, and steel. However, they may cost more than the usual POS display.

When it comes to aesthetic appeal, metal POP and POS displays look eye-catching. You can have them in chrome finish or powder coating.

The downside, they are a bit more expensive than corrugated cardboard, but the benefits far outweigh the cost of production and set-up.

Free-Standing Displays

Free-Standing Displays

 

Our Key Takeaways…

Both metal and cardboard are ideal materials for manufacturing free-standing displays. Each material comes with great advantages and disadvantages. We should also remember that functionality, beauty, and how long the promotional will last for are the elements that factor in choosing the right material for your marketing displays.

How can we help you? Here, at ODM, we work hard to deliver high-quality promotional items and displays. We have a team of designers who can help you design effective free-standing displays that suit your marketing budget and branding needs.

Comments

Post a Comment

Popular posts from this blog

12 IN-STORE DISPLAY IDEAS TO BOOST BRAND CONVERSATION – SHELF TALKERS, WOBBLERS AND MORE!

Image
  Shelf talkers are an indispensable part of in-store promotions. You see them attached on virtually every shelf in the supermarket. Colorful and attention-grabbing, they give shoppers a quick sales pitch at the point of sale. In this blog, we will take a look at Pears Baby Cream’s in-store display ideas. We spotted these eye-catching   shelf marketing   displays at a supermarket in Sri Lanka. In-Store Display Ideas One of the displays is a shelf wobbler and the other one is a shelf banner. Both have been effective in promoting their products. Because they protrude from the shelf, they immediately caught our attention. Despite the emergence of more high-end  POS displays ,  custom shelf talkers  and wobblers stood the test of time. But how can a custom shelf talker help your in-store marketing strategy? Is it worth every penny spent? In this blog, we will explain why shelf talkers should be part of your marketing strategy.   What Makes Pears Baby ...
Read more

COOL OFF WITH THIS CUSTOM SWEATBAND!

Image
  Sweatbands are a great product for those who do sports and need something small to assist in cooling them down. These sweatbands are small, easy to slip on and comfortable. Instead of carrying a towel, a custom sweatband is preferable. A sweatband with a zipper pocket would be a great promotional product offered in a range of colours and designs. Custom sweatband Benefits of a Custom Sweatband: High Quality  – Made from thick stretchy material, holds up well without losing its shape and comfortable to wear. Functions  – The added zipper pocket is a useful feature to keep any small belongings on body such as a key or some money. This can come in very handy for some people as a secret compartment is always a benefit and ensures there are no lost items. Versatile  – Used by everyone for different activities such as football, tennis, running, exercising in the gym and many more. Practical  – The material is made to absorb sweat which makes it effective when doing ...
Read more

WHAT ARE THE TYPES OF POP DISPLAYS & WHICH IS RIGHT FOR YOU?

Image
  We always talk about point of purchase displays here on our blog. But what exactly are they? What are the types of POP displays and when should I use them? POP displays can be  custom floor displays , signages,  custom countertop displays , and virtually any marketing material that is strategically placed near the products being promoted. This is where most of your customers’ buying decisions are made. Types of POP Displays Essentially, the main goals of POP displays are to; Raise Awareness About Your Products: You want your products to pop and be eye-catching to your target consumers. Usually, they are designed to supplement the packaging. Important information that is not otherwise stated on the packaging can also be found in the retail display. Drive Impulse Purchases: POP displays target impulse buyers. There are many reasons why people make unplanned purchases. But two of the reasons they make impulse buys are discounted prices and engaging displays. One example wo...
Read more