5 FACTORS TO CONSIDER WHEN MANUFACTURING CUSTOM COUNTERTOP DISPLAYS

 Do you need fresh new ideas for merchandising your cosmetic products? This custom countertop display by Clarins is a great example!

Custom Countertop Displays

Custom Countertop Displays

 

What caught our attention is the spiral accent that surrounds Clarins’ Extra Firming Day and Night Cream. There were two mini platforms inside the spiral. This is where the products are placed. Acrylic and metal are the primary materials for this cosmetic POS display, creating a high-end and glamorous look. The rose gold finish of the metal spiral blends well with the color of the product’s container, thereby creating unity in design.

Custom Countertop Displays

Custom Countertop Displays

The advert that serves as the backdrop complemented the overall look. “Extract of Kangaroo Flower” was written on the poster, giving customers an idea what this product is made of. Opposite each platform “Day” and “Night” were written so as to guide buyers. Indeed, Clarins did great in promoting their line of products through their counter POS display.

The choice of materials and colors allowed Clarins to project quality and class. The way the products were presented emphasized the qualities that make the products great. Your presentation is as important as the product itself, so we would love to share some tips to help you succeed in your POS advertising.

So to achieve great results, it is necessary to carefully plan your design. As business owners, you want to make sure that your cosmetic product display generates brand conversion. But how? Here are the factors to consider when creating a knockout custom countertop displays.

 

5 Factors to Consider When Manufacturing Knockout Custom Countertop Displays

  • Marketing Budget: This is one of the most important aspects to consider as the more complex the design is, the larger the needed budget would be. Your counter display can be as elaborate or as simple as your budget allows. In addition to the complexity of the design, you should also consider the labor cost; installation, and the maintenance cost of custom POS displays.
  • Ease of Assembly: Ergonomics should be considered when designing your countertop display. Make sure that your display is easy to assemble. Nobody wants to waste time setting up their POS displays.
  • Capacity of the POS Display Unit: The capacity of the POS display, should always be considered. What kind of product, its volume, and how many of them will be stocked, will help determine what material, style, and marketing budget you’ll need.
  • Interactivity: Designers should also consider how customers will use the POS display. With interactive pos displays becoming the trend nowadays, you should think about how the customers will interact with your products. Some merchandisers like to use testers and free gift items so additional parts to store your testers and gifts may be needed. Here’s a great example of an effective interactive POS display by The Belvanie. Customers can touch the sample bottles and read the labels and their firsthand experience can help them make wise buying decisions.

  • Customizability: Flexibility is also one of the main considerations when manufacturing your POS / POP. For instance, some custom display stands have slots to allow merchandisers to change the promotional poster. This is cost-effective as merchandisers need not source new custom pop displays every time.

 

What’s Next?

If you’re ready to create a knockout custom countertop display, then contact The ODM Group today. Our merchandisers and product designers will assist you in every step of the way from design, sourcing, and manufacturing. With years in the promotional products industry, you can count on usto deliver high quality branded promotional products for your business.

Comments

Post a Comment

Popular posts from this blog

12 IN-STORE DISPLAY IDEAS TO BOOST BRAND CONVERSATION – SHELF TALKERS, WOBBLERS AND MORE!

Image
  Shelf talkers are an indispensable part of in-store promotions. You see them attached on virtually every shelf in the supermarket. Colorful and attention-grabbing, they give shoppers a quick sales pitch at the point of sale. In this blog, we will take a look at Pears Baby Cream’s in-store display ideas. We spotted these eye-catching   shelf marketing   displays at a supermarket in Sri Lanka. In-Store Display Ideas One of the displays is a shelf wobbler and the other one is a shelf banner. Both have been effective in promoting their products. Because they protrude from the shelf, they immediately caught our attention. Despite the emergence of more high-end  POS displays ,  custom shelf talkers  and wobblers stood the test of time. But how can a custom shelf talker help your in-store marketing strategy? Is it worth every penny spent? In this blog, we will explain why shelf talkers should be part of your marketing strategy.   What Makes Pears Baby ...
Read more

COOL OFF WITH THIS CUSTOM SWEATBAND!

Image
  Sweatbands are a great product for those who do sports and need something small to assist in cooling them down. These sweatbands are small, easy to slip on and comfortable. Instead of carrying a towel, a custom sweatband is preferable. A sweatband with a zipper pocket would be a great promotional product offered in a range of colours and designs. Custom sweatband Benefits of a Custom Sweatband: High Quality  – Made from thick stretchy material, holds up well without losing its shape and comfortable to wear. Functions  – The added zipper pocket is a useful feature to keep any small belongings on body such as a key or some money. This can come in very handy for some people as a secret compartment is always a benefit and ensures there are no lost items. Versatile  – Used by everyone for different activities such as football, tennis, running, exercising in the gym and many more. Practical  – The material is made to absorb sweat which makes it effective when doing ...
Read more

WHAT ARE THE TYPES OF POP DISPLAYS & WHICH IS RIGHT FOR YOU?

Image
  We always talk about point of purchase displays here on our blog. But what exactly are they? What are the types of POP displays and when should I use them? POP displays can be  custom floor displays , signages,  custom countertop displays , and virtually any marketing material that is strategically placed near the products being promoted. This is where most of your customers’ buying decisions are made. Types of POP Displays Essentially, the main goals of POP displays are to; Raise Awareness About Your Products: You want your products to pop and be eye-catching to your target consumers. Usually, they are designed to supplement the packaging. Important information that is not otherwise stated on the packaging can also be found in the retail display. Drive Impulse Purchases: POP displays target impulse buyers. There are many reasons why people make unplanned purchases. But two of the reasons they make impulse buys are discounted prices and engaging displays. One example wo...
Read more