CUSTOM DRINKING GLASSES – 4 LESSONS ON LIQUOR MARKETING

 Custom drinking glasses are definitely a brand ambassador’s favorite drinks promotional product. This is because there are so many ways to customize and use them within your promotional campaign.

They are often used for drinks on-pack promotions because they complement the main selling product and are really useful even after the drinks have been finished. They remain one of the top marketing tools because they provide so much room for creativity as you can have a custom-designed glass at a low cost.

Here are some excellent examples we found at a grocery store in the Philippines. Here you will see different brands offering on-pack drinking glasses.

Custom Drinking Glasses

Custom Drinking Glasses

 

For every purchase of Chivas Regal, customers will get 2 on pack custom logo glassware for free! They opted for a simple red and white packaging with cut-outs to give customers a glimpse of their promotional offer.

Custom Drinking Glasses

Custom Drinking Glasses

 

Fundador did not disappoint with their free glass with purchase. The brand name is printed across the glass for maximum exposure.

Custom Drinking Glasses

Custom Drinking Glasses

1800 Tequila Silver is also offering free branded drinking tumbler with purchase of their tequila. It is visible from the packaging.

Custom Drinking Glasses

Custom Drinking Glasses

Shackleton also impressed customers with their free on-pack whisky glass gift. With this, customers can share a drink with their friends.

Custom Drinking Glasses

Custom Drinking Glasses

Are you considering using branded drinking glasses for your next drinks promotion? Here are important marketing lessons from these brands.

 

Custom Drinking Glasses – Marketing Lessons on Liquor Marketing

  • Grab Attention – With so many competing brands using the same marketing gifts, it can be hard to stand out from the shelf. One surefire way to command attention from the get-go is to have designs that jump off shelves. Customers often make unplanned buys when they see beautiful products on display whether it be the packaging or the main selling merchandise.

 

  • Turn it Into an Advertisement – Tumblers are the perfect place to print your logos on to get your marketing message out to many people. For instance, when you offer guests drinks, you are not the only person who sees the branding but also your visitors. As such, your customized glassware can easily communicate your brand message to anyone who uses it.

 

  • Sell without Hard Selling – A promotional drinking glass can be a smart way to encourage people to purchase your products without hard selling.

 

  • Add Value – Add some interesting bar promotional items in the package such as a GWP stirrer and custom jiggers. Doing so will add value to your promotional items. For shoppers, getting more free items for the price of one looks enticing. Your sales may increase as a result. Below, we rounded up other items you should consider including in your drinks promotional kit.

 

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